The Case for Creativity:
Evidence-based findings across disciplines
As we navigate times of rapid change, growing isolation, and spiritual disconnection, creativity is needed now more than ever.
Research shows that creativity plays a critical role in health promotion, spiritual connection, and business outcomes.
BUSINESS AND CREATIVITY
70% Of Employers Say Creative Thinking Is Most In-Demand Skill In 2024, and Creative thinking is the #1 skill on the rise in 2024.
HEALTH AND CREATIVITY
“20 minutes of art is as good as a full night’s sleep. You don’t have to be good at the arts to have great benefit.”
— Susan Magsamen, author of Your Brain on Art: How the Arts Transform Us, founder of International Arts + Mind Lab, at the Johns Hopkins School of Medicine
SPIRITUALITY AND CREATIVITY
“People who nurture personal spirituality enjoy, ‘less depression, anxiety, and substance abuse; and more positive psychological traits such as grit, resilience, optimism, tenacity, and creativity.’”
— Dr. Lisa Jane Miller, Founder of the Spirituality, Mind, Body Institute at Columbia Teachers College